Brookshire’s Kicks Off Consumer Sweepstakes started July 13

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TYLER, TX, July 12, 2011—On Wednesday, July 13, Brookshire’s will launch a new sweepstakes called “You Save, You Win: Cruises, Cars, and Cash.”

The program will run through October 4, and customers at every Brookshire’s store will have an opportunity to win prizes guaranteed to be given away.

Eight customers from each store will win an exciting cruise for two. Also, two customers from each store will win a $100 Brookshire’s gift card during each week of the promotion.

“And, we will give away one brand new 2011 Ford Mustang every other week of the sweepstakes, and seven more at the end, for a total of 12 new cars,” said Rick Ellis, senior vice president-chief marketing officer for Brookshire’s. “It’s quite a prize package and should create much excitement for our customers and stores.”

Customers receive one chance to win a cruise or a car for each Thank You Card transaction from July 13 through October 4. They receive additional chances to win through purchases of specially marked products located throughout the store.

Customers who purchase at least one eligible product with their Thank You Card can also enter to win a Brookshire’s gift card. Customers simply fill out their name and phone number on an entry form attached to the bottom of their receipt and drop it into a registration box in the store.

The sweepstakes is being advertised in Brookshire’s weekly ads and Celebrate Cooking magazine, as well as on the company’s website and in-store radio network.

No purchase is required; visit brookshires.com to see complete, official rules.

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